Great ideas about landing pages to share with your colleagues

If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous.

Lets look at our approach to CTR

Google even got that patented in 2009. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. The best directories are the ones that also provide useful information for your potential customers. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with.

Lets look at our approach to content

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. Keep up with latest SEO news and practices – just like everything in the world changes and moves on – so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. SEO in York is here. You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’.

Should more importance be given to googlebot crawlers for search marketing?

According to SEO Consultant, Gaz Hall: "Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks." Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent the content and be easy to read and digest. Every piece of information about a page can be turned into a long list of words. And if a site has a wide presence of low-quality, time wasting pages, the site as a whole will be ranked lower. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign.

The latest trends in splogs

There is some truth to this, but there is certainly a lot more to SEO. Take a look at PNS Egypt, for instance. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. If you think it’s hard to be on top at the moment, just wait until five years from now! SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.

The hidden agenda behind link exchanges

So don’t just think about clicks alone, you should also think about conversion rates. The advice is to avoid duplicate content issues if you can and this should be common sense. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. All links to external websites should be valid and working. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering.