It’s time to revolutionize our approach to web analytics

One approach to avoiding thin content is to pay attention to page word count. The search engines must execute multiple tasks very well to provide relevant search results. In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s the practice of updating your content, adding little tweaks to make sure it remains relevant. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. You can create a guide on how to start a blog or a how-to tutorial for building a dog house.

Make metrics the focal point of your marketing efforts

This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen pages can act as the main points of an outline that organizes your site content. If you administer a website – the best way to gain long-term results is by implementing web page optimisation into your content. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console, which is free. These keywords create a good base of core keywords and give you a list of keywords that you can use to measure the performance of your future SEO efforts. If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content and which sites are copying it with authorisation and acknowledging that the content isn’t theirs originally.

Define Your Keywords

Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts. Yes you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. SEO in Beverley is achievable. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review.

Having fun with blogs

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need." Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results.

Be mindful of quality

Link outreach is a bit “old school” but can still be quite powerful. A great example that I like to point people to is Marketing Beverley. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. Original Content Is King, they say. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website.

The latest trends in non reciprocal links

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. By starting a blog or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. This assesses if your own website can be made much more profitable. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow..